It has its own name, GivingTuesday, but I wanted to get on your Black Friday radar, but I think the title is accurate — it is the savvy creation of a day to remind you that our world is not only living up to Madonna’s “Material Girl” song. As a nation, the U.S. also knows how to give and frequently does, to the tune of $400 million last year and one billion over seven years on #GivingTuesday.
LOS ANGELES, CALIFORNIA – NOVEMBER 27: Esai Morales posing with Visual Snow Initiative at Visual … [+]
Getty Images for The Artists Project
In yesterday’s post about Small Business Saturday, I said I would share details about GivingTuesday and here it is. As an aside, both of these focused days — one on small and local businesses and the other on charitable giving — go on year-round. You do not have to wait to do either of these. Support local and independent companies all through the year and keep giving generously to ideas and campaigns that help others.
You can read Small Business Saturday Has A New Champion: Lin-Manuel Miranda Is Calling You To Shop Small to learn how to find local merchants and service providers in your local area.
What is GivingTuesday?
According to their website, “GivingTuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and their world.
It started in 2012 as a simple idea: create a day during the holiday shopping season that encourages people to do good. Sinc then, over the past seven years, the idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
When is GivingTuesday?
GivingTuesday is held annually the Tuesday after Thanksgiving. This year it is on December 3, 2019; it runs for 24 hours and begins at midnight local time. Some facts about GivingTuesday 2018:
- 3,600,000 Gifts were purchased
- $400,000,000 were raised online in the U.S.
- The mean gift size was $105
- There are over 200 local GivingTuesday movements happening in the United States
- 60 international country campaign
- Younger generations are the ones most likely to participate in GivingTuesday
The website has a search tool that allows you to look for places where you can give in your local area. I did a search for Seattle and 681 organizations show. You can filter or sift your results by organization type, such as, Corporation, Faith-based organization, Foundation, Nonprofit, School, Small Business, University, and Other.
I was fascinated, but not surprised, to learn that the organization does a lot of tracking and reporting on its impact and success. More than that, the GivingTuesday Data Collaborative decided to ask the U.S. based organizations to share the online donation results for that one day of giving. The effort brings together over 60 partners and 40 global data labs to observe the movement’s innovations and understand the drivers and impacts of generosity. They found that they could gather data in a way that help the organization and others learn more about giving and what drives it.
To be clear: The data they provide to us is aggregated and cleaned – GivingTuesday does not have any private information. They then offer the reports in the GivingLab where nonprofits (and other related organizations) can use it to strategize for better fundraising.
Just as important, perhaps more so, they offer insights and ideas that can help organizations that are serving others to figure out what might inspire more giving and year round, not just on one Tuesday per year.