The new year is approaching and one of the biggest goals I hear from entrepreneurs is visibility. Visibility for their business, products and brand. Here are 20 things to do in 2020 to increase your business’s visibility.
1) Join A Sharing Group
There are groups where you can connect with other entrepreneurs who are willing to share your work with their community in exchange for you doing the same. This is a great way for you to gain access to a new audience as well as provide your audience with fresh and relevant content.
2) Be A Local News Expert
Press is always an amazing way to increase the visibility of your brand. If you haven’t considered becoming a resource for your local media – now is the time. How To Become A Local News Expert
3) Guest Post
Guest posting on someone else’s website sounds super easy, but in reality, people are becoming much more protective of their digital workspace. In order to post on highly relevant websites, it’s important to create a genuine relationship with that person before asking to contribute.
4) Engage With Messenger Chatbots
I’m a big fan of automation, and messenger chat bots are a great way to start conversations and increase engagement. When someone allows you to be in their messenger – you’ve hit permission marketing gold. 6 Easy Ways To Use A Messenger Chatbot And See Results Right Now
5) Facebook Lives
The ultimate visibility tool – doing Facebook live’s will increase your heart rate as well. “Live” is the name of the game, so any small mistakes or slip ups are to be expected, but that just adds to the charm. Facebook Live allows others to experience you in a whole new way.
6) Start A Networking Event
This is an offline tool that is often overlooked. A lot of entrepreneurs don’t realize that they can start their own networking event – and thus being front and center to a group of people on a regular basis. People still love to get together in person, this is an opportunity to be that connector.
7) Commit To One Or Two Conferences
Conferences are a great way to increase the visibility of your business. Plan to attend one to two really key conferences (try to speak at them!) and make as many connections as possible. I’ve some of the most valuable connections of my career standing in line for coffee at SXSW. Bring your business cards.
8) Start A Podcast
From Podcasters Paradise with John Lee Dumas to Pat Flynn’s Power-UP Podcasting, you have access to any resource you need to start a podcast. Your topic should serve to provide value to your listener, but also to position your business as the expert in your arena. Be intentional with this.
9) Be A Guest on Podcasts
Offering up your expertise on other podcasts is a fabulous way to be more visible. Pitch yourself as a guest on all relevant podcasts that serve your target customer. Be courteous and share the interview with your audience – podcasters appreciate visibility too!
10) Blog On Medium
If you are only blogging on your website, you are missing out on a ton of traffic. It can get overwhelming to create a ton of content, sure, but if you are putting content up on your site and only 3 people read it – what’s the point? Get your content up on platforms like Medium, where there are millions of readers.
11) Contribute To A Media Outlet
There are a ton of media outlets who need contributors, so start pitching yourself. Some outlets will let you repurpose content you’ve already written, some require new content. Create a list of media outlets that speak to your target customer and start applying.
12) Answer HARO Requests
Answering pitches that journalists put out is one of the easiest and fastest ways to get press. helpareporter.com will send you media queries 3 times a day. Quickly sift through them and answer any that are relevant to you.
13) Start A YouTube Channel
With billions of views on YouTube a day, it’s hard to deny its reach. Starting a channel has resulted in a lot of visibility for business owners – but it’s a long tail plan. Stick with it, be consistent and watch it grow.
14) Explore Amazon Video Direct
I’m surprised more people haven’t jumped on this yet. AVD allows you to have your own TV show on their platform. You can earn a small commission for everyone who watches it – but with streaming being so popular, this is a platform that is being overlooked.
15) Strategic Partnerships
Creating strategic partnerships is one of the best ways to grow. Find another business that has the same target market as you, but serves them in a different way – then explore ways to serve them better together.
16) Start Speaking
Probably the least popular, but one of the most effective ways to be seen. A lot of people have a fear of public speaking – but getting your message in front of large groups of people is a surefire way to gain visibility.
17) Grow Your Email List
You’ve no doubt been told you should have an email list – but this is also a long tail play. You will need to be consistent with your communications and continually working to grow it. It’s worth it!
18) Syndicate Your Content
Find ways to syndicate your content using software like Meet Edgar, Social Bee, Hootsuite, TailWind, Flipboard, etc. These are a few of my favorites, but there are lots of ways to keep your content out in the world circulating.
19) Write Your B Book
Writing a book is one of the best ways to get press and gain visibility for your business. It doesn’t have to be a novel – it can be your B Book. Start writing!
20) Be A Connector
Connecting people to one another is one of the best ways to make a lasting impression. It’s also an amazing way to increase visibility of your business. Seek every opportunity to connect two people who could be beneficial for one another.