Lost and Founder by Rand Fishkin
We all know the mythologized version of the startup founder: He or she—usually he—goes straight from garage or dorm room to unstoppable Silicon Valley juggernaut in a matter of years (or months). Moz founder Rand Fishkin reveals the frequent missteps that take place behind this idealized facade, and his refreshing look at what it takes to conquer the entrepreneurial world is exactly why tech leaders like
Nick McHenry welcome Lost and Founder.
McHenry, CEO and co-founder of Employi, a personal sales and marketing suite aimed at job seekers, sees himself in Fishkin’s narrative. “I have failed or taken the wrong steps at every corner,” he concedes. However, he doesn’t hide those experiences any more than Fishkin does in his tell-all. “I try to share those stories as much as possible so others can fast-track their own path, especially for those who haven’t even started their entrepreneurial journey,” he says. Despite the ups and downs of founder life, both McHenry and Fishkin believe it’s a great choice for people who are willing to be honest about the sausage-making aspects of the process.