Top PR tool for Influencer Outreach
Working in PR is all about who you know. But who is worthy of knowing?
Finding and building relationships with authentic influencers that generate real engagement (not just followers) can be key to distributing your content and brand message.
At BuzzSumo, we have our own suite of Influencer tools which help you find thought-leaders across Twitter and YouTube, as well as Authors of content across the web.
But here’s another influencer tool that our customers love using, to make contact with those key voices.
Buzzstream
If you want pure-play outreach, Buzzstream is your go-to tool.
What can often be a tedious process of researching influencer names and scanning websites for email addresses, is made super simple by Buzzstream’s ability to auto-populate this information as you browse.
Yep, you heard right. Gather contact details of authors while browsing articles on the web, and categorise your contacts in your Buzzstream database.
As well as a full view of conversation history, Buzzstream auto-populates notes, tweets, emails, recent author posts and more.
Plus, it integrates with BuzzSumo, so while you’re checking out the most engaging social headlines in the BuzzSumo Content Analyzer, you can simply right-click and auto-import author details into Buzzstream.
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