8. Make sure your content is word perfect
The benchmark of all good newsletters, the bedrock, the one thing that unites them all (this is getting very Lord of the Rings, sorry) – great copywriting.
There’s no point building an engaged email list, understanding what your audience wants to read, planning the layout of dreams, and then spending minimal time on the words.
First of all, the copy is what will have your readers clicking on the subject line. Sure, your space is limited, but that’s all the more reason to get it right.
We love theCLIKK, a gang of seasoned digital experts who seriously know how to craft fun, snarky, and persuasive copy.
If you need a refresher on how to get your readers excited every time they open an email from you, you could definitely do worse than subscribe to their newsletter – you’ll receive top tips, guidance, and expert chat from those in the know.