In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also applied his research and insights in helping major brands like AT&T, The Home Depot, and UPS.
His latest book is The Context Marketing Revolution, where he asserts that we have entered the post-attention era in marketing. Now, it’s all about context.
On this episode, Sweezey walks us through the ins and outs of context marketing, and gives us a closer look at what high-performing marketing organizations are doing to succeed at this new type of marketing.
Questions I ask Mathew Sweezey:
- What path led you to become the Principal of Marketing Insights for Salesforce?
- Can you define the context marketing revolution?
- How important is dynamic content for a small business website?
What you’ll learn if you give a listen:
- What the two goals of context marketing are.
- Why you need to have a strong understanding of your customer experience to succeed at context marketing.
- How you can change your approach to marketing by focusing on experiences, not messages.
Key takeaways from the episode and more about Mathew Sweezey:
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