Barcelona’s president Josep Maria Bartomeu (L) and CEO of Japanese company Rakuten Hiroshi Mikitani … [+]
AFP via Getty Images
Just a week after the Deloitte Football Money League was published, POWA, An AI Technology company has released its ranking of soccer’s top 20 sponsorship platforms.
While Deloitte uses earnings to compile the Money League, POWA generates an index. Barcelona, Real Madrid, and Manchester United, are rated as the top three in both sets of rankings but there are a considerable number of differences with only 8 other teams common to both.
Sadio Mane (R) of Liverpool and Vitinho (L) of CR Flamengo during the FIFA Club World Cup Qatar 2019 … [+]
Anadolu Agency via Getty Images
While there were no non-European teams on the Deloitte list, there are 5 on the POWA index. Four Brazilian teams – Flamengo, Corinthians, Palmeiras, and Sao Paulo – and Boca Juniors representing Argentina.
Three Turkish teams – Galatasaray, Fenerbahçe, Beşiktaş – and AC Milan were the others that made an appearance on the sponsorship platform list but failed to make the Football Money League.
The POWA casualties included Premier League teams, Everton and West Ham, and Inter Milan, Roma and Napoli from Serie A. Borussia Dortmund and Schalke 04 from the Bundesliga fell by the wayside while Atletico Madrid (La Liga) and Lyon (Ligue 1) also failed to make the cut.
There will be some raised eyebrows at Arsenal making an appearance at #4 ahead of the likes of Liverpool, Chelsea, PSG, Manchester City, Juventus, and Bayern Munich. Juventus (#8) and Bayern Munich (#11) are surprising low rankings particularly for Bayer, a team that has traditionally enjoyed big commercial support.
No rankings were provided other than 1 to 20. However, it would be interesting to see where the likes of Mexican teams Club America and Chivas Guadalajara rank and how close a Major League Soccer team is to cracking the top 20.
The same would go for Celtic and Rangers (Scotland), Benfica and FC Porto (Portugal), and Ajax (Netherlands).
Only the NBA, a governing body, is seen to have an average yearly POWA score that is just ahead of the two LaLiga teams.