We are living in stressful times, that much is clear. COVID-19 has our nation on lockdown and businesses and individuals alike are struggling with the ramifications of vast shortages and shuttered doors. Cannabis dispensaries, however, have been deemed an essential service and are in high demand – maybe even as much as Charmin and Purell.
Here in NJ, there massive demand at all our cannabis dispensaries. Cannabis dispensaries have nearly been overwhelmed by patients for their essential medicine, as pertinent as any other. I know, I’m in the MMJ program here in NJ. I wish we had apps like springbig at our disposal.
Over the past few weeks as people stockpiled basics, legal cannabis sales have skyrocketed across the country.
During this surge, consumers are visiting their trusted dispensaries and utilizing their loyalty rewards to bring down the overall price as they make larger purchases to sustain the amount they have at home, where we are all supposed to be!
New data from springbig, a cannabis loyalty marketing platform with over 12M users, revealed that in the span of just one month, Washington cannabis loyalty redemptions more than doubled with an increase of 113.8% between the week of February 2nd and the week of March 8th. In that same timeframe, California saw an increase of 87.9% from 199,788 to 375,478 loyalty redemptions.
With the markets down and businesses closed, forcing millions out of work, consumers are looking to save money wherever possible – coupons and redemptions have always been a popular way to do that. Plus, as consumers’ baskets grow with more products per order, they receive even more rewards. Even before COVID-19, many dispensaries were challenged to remain afloat. Now, many are leveraging intrinsic marketing tactics like loyalty programs, hoping the deals and discounts allow them to retain their customer base as people are required to stay-in-place and practice social distancing.
While many hard-working and worthy businesses are being forced to temporarily close all operations, cannabis dispensaries across the country are lucky to have been classified as essential.
I’m happy to see that these positive metrics are being recorded and utilized as a true bright light in an otherwise darkened world.