Rajiv is CEO of Complygate which is an award winning HR Tech Startup, which helps SMEs and Tier 2 Sponsors comply with the Immigration Laws.
The workforce of an organization is its most important asset. According to a KPMG survey of corporate bosses and business leaders, people matter the most. Continuous globalization has paved the way for intense global investment in economies. However, with the struggle against Covid-19 showing no signs of respite for the perceivable future, and with the world economy on a desperate lookout for revival, strategic management needs to transcend barriers to boost the morale and productivity of the workforce and maintain progressive strides, even in this grim atmosphere .
Therefore, it is imperative to call for intelligent measures to keep the workforce engaged and occupied, paying special attention to boosting morale and maintaining high levels of confidence among employees. Gamification, a relatively new concept in HR, has become quite the buzzword. It refers to the process of optimizing everyday tasks and situations by applying game design theories. Gamification can also be defined as using game design techniques in a business context or some alternate, nongaming context. In other words, the concept emphasizes simplicity and redesigning everyday routines and tasks.
Gamification has long been understood as a powerful approach to tackle social- and health-related behavioral issues, with the objective of changing people’s ways of living. Games have a special ability to hold individual attention, develop and enhance creativity, and build relationships between people. Gamification strategies are ubiquitous in today’s business practices and are employed to gain business advantage by attracting and engaging clients, as well as motivating and retaining talent.
Reopening businesses and society after the lockdown requires a strategic, fine-tuned approach. Successful business interaction and essential public movement, though restricted, still have to be ensured in order to revive the economy. A multipronged approach supported by gamification techniques can help revive the economy and motivate the public over an extended period of time.
Changing Behaviors Using Gamification
Gamification techniques have commonly been employed in the e-commerce domain. Major e-commerce brands award points to customers to become gold or silver members depending on the number of purchases. Also, many major Q&A websites entice visitors to complete their profiles, after which their progress bar will reach 100%.
All such techniques are based on gamification, employed by commercial brands to motivate people to complete the tasks. Task completion is further endorsed by the human need to release dopamine and experience satisfaction and happiness upon completion of such commercial gamified endeavors. Because such techniques can help the workforce get more work done, companies across the globe are employing such techniques in order to boost productivity and business viability.
Organizational leaders can encourage their isolated workforces to use gamification as an essential tool to stay relaxed and motivated, and thus treat every new challenge at work as a task to be surmounted quickly. Gamification can also be a great stress-buster and can help calm employees with fun elements.
Increased Employee Engagement
Gamification, with its gaming mechanics and inherent fun element, can increase the participation and attention of employees, resulting in greater happiness, improved engagement and greater productivity. It can increase employee engagement in an organization and can keep up employees’ efforts to continuously improve upon existing work.
Interactive subject-based websites often lure top talent in various fields by recognizing individual contributions by rewards and recognition in the form of badges, points or achievements. For example, StackExchange, the online repository and Q&A exchange, awards gold and silver badges to all top contributors as a means to invite top talent and remain one of the most trusted sources of technical information on the internet. Setting goals, tracking performance and getting feedback are some major steps to measure employee performance. With gamification, on the same lines, one can set up goals for employees with data, ensuring that performance can be tracked and measured objectively.
Optimizing Time Management
Gamification can motivate and improve employee engagement to increase efficiency and customer satisfaction and to create fewer customer queries. All these steps save a lot of time, resulting in better time management and overall business improvement and growth.
Gamification can also save the time senior management invests in performance management and employee evaluations, resulting in better time management and improved productivity.
Elevating Employee Learning
Intricately designed gamified solutions to understand and address the learning preferences of employees can, over a period of time, ensure that the learnings are well retained and applied further. This can improve employee performance and productivity.
This technique has been exploited by companies to identify and develop potential future leaders. Organizations can give their employees various platforms to experience leadership situations and display proportional management competencies. Their performance can be monitored through comments, feedbacks and badges.
Being Proactive And Putting Oneself In Control
Gamification can be applied to encourage people to voluntarily practice social distancing and good hygiene. For example, mobile apps could award scores to people who have minimum proximity count scores with other people. Similar concepts could be devised and gamified to encourage people to stay indoors and maintain good hygiene.
Proactive measures are needed to change behaviors and attitudes about the spread of the Covid-19 infection. If successful, these steps could help ensure the reopening of businesses and society.