Hand saniitzer has become a fact of life for most people in some way or another, so it was only a matter of time before a product entered the market for those who would want a more aesthetically and eco-friendly version of this necessity.
Founded by Amy Welsman, best known for being an integral driver behind the success of Canadian apparel brand, Knix, as its first employee and current shareholder, says, “The goal for Paume was to create an indulgent product and an emotional response in the consumer. By its nature, hand sanitizer is a sterile category, and we wanted to create something more human.”
An answer to cheap disposable bottles and unappealing aesthetic, Welsman created something that was minimalist, clean and universal inspired by the design of Sonos and Google Home products, which the founder describes as items that seamlessly integrate into any space.
“Whether it be a bedroom, an office, or a living room,” she says. “We wanted to create something anyone would be proud to display in their home. So we partnered with an industrial design firm who brought our vision to life.”
With subtle, but distinct, branding debossed with some gloss details, Welsman says, “The intention was for it to look organic—as close to ceramic as possible. It’s also a sturdy design, built to last and designed to sit well on any surface, whether it be a kitchen counter, a side table, or a desk.”
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Thoughtful about packaging, waste, materials and ingredients, Welsman was sure to create something that was as sustainable as it was aesthetically pleasing.
“Many formulas on the market contain chemicals like parabens and silicones which may create a soft feel, but are bad for your skin and can linger in the water system. I was determined to use plant based emollients, which are biodegradable and good for your skin,” she explains.
What she learned along the way was that alcohol based sanitizer is a highly regulated substance, and requires certain types of packaging to remain stable. “I hoped to use biodegradable materials in all of my packaging, but unfortunately, that wasn’t feasible with my particular product,” Welsman says. So she refocused her attention on reused and recycled products.
Using Previously Recycled Resin (PCR) for the travel bottle which means no new plastic was made in the bottle’s creation, makes them recyclable again once they are ready to be tossed. Although her goal for customers is that they use the bottles over and over by refilling them with the refill bags, which can also be used to for the at-home pump which is designed to be refilled indefinitely. Their shipping materials are also made from recycled materials and biodegradable inks.
Welsman is most proud of her unique formula, which took many months to make and also to get the necessary licenses with the FDA and Health Canada. Its unique plant-based emollients and essential oils take hand sanitizer out of the realm drying and chafing and into something that is as indulgent as it is effective.
“I think consumers will really notice the difference in the quality, hand feel and scent of our product,” says Welsman.
“ As consumers, we deserve to have products that are good for our skin, mindful of the planet and that offer an indulgent experience,” she says. “As it stands, very few brands all offer three, and I hope to pioneer a new standard in this emerging category.”