In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper’s, and other publications.
Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight.
Questions I ask Reeves Wiedeman:
- Why give away the ending?
- What was the timeline of your interviews with Adam, CEO of WeWork?
- What was WeWork doing differently in the coworking space?
- When interviewing Adam did you have any hint it was all smoke and mirrors?
- Are there two sides of this story?
- How do you get this amount of detail?
- Is the physical social network not attainable?
- What surprised you in your research?
More about Reeves Wiedeman:
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