How YOU doin’?
Unless you’re in healthcare or a few other related businesses, chances are sales are going to slow down soon if they haven’t already. And pivoting your business and offers to meet the new economy should be high on your list of priorities right now.
But if you already have clients you are working with, they should be your priority number one. Full stop.
Before you start looking for ways to make new sales, if you have existing clients, you need to show up with them and make sure they know that you are there for them to help them through this time.
It’s unbelievable to me that some business owners are taking their clients for granted right now. If you didn’t reach out to your existing clients as soon as things started to go south and go the extra mile to let them know that you are ready to show up as much as needed to keep their business, you are short-sighted. Because I promise you they are evaluating you as a line item right now, and you will lose the client if you take that for granted.
I am not suggesting that you suddenly do whatever they ask to keep their business. But even just the extra reach out goes a long way.
I pay a handful of people every month to support my business, and some of them quite obviously “got” this immediately. They made sure I knew they were here to help me and were willing to provide some extra support if needed. Some of them reached out to schedule a call to talk about how this situation might influence our work together, and I truly appreciated the intent.
The silence from the others was deafening.
We are all in the same boat here. Whether your clients are mostly unscathed by this or they are hurting hard, they need your help now and possibly in a different way then they did before. Don’t miss the opportunity to be the hero to help them through this while maintaining an income stream.
If there were ever a time to show up for existing clients, it’s right now.
It’s about taking the opportunity to be a leader for your clients right now. People are paying even more attention to where their money is going. Not only will this keep them engaged with your company, but they’ll remember you when things get better.