SHANGHAI, CHINA – 2019/07/19: Canadian athletic apparel retailer Lululemon logo seen in Shanghai. … [+]
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Lululemon Athletica is scheduled to report earnings after Wednesday’s close. The stock hit a record high of $233.12/share in 2019 and is currently trading near $229/share. The stock is prone to big moves after reporting earnings and can easily gap up if the numbers are strong. Conversely, if the numbers disappoint, the stock can easily gap down. To help you prepare, here is what the Street is expecting:
Lululemon Athletica is expected to report a gain of $0.93/share on $896.50 million in revenue. Meanwhile, the so-called Whisper number is $0.98. The Whisper number is the Street’s unofficial view on earnings.
Company Profile & Various Businesses:
Here is a brief company profile:
Lululemon Athletica inc., together with its subsidiaries, designs, distributes, and retails athletic apparel and accessories for women, men, and female youth. It operates through two segments, Company-Operated Stores and Direct to Consumer. The company offers pants, shorts, tops, and jackets for healthy lifestyle and athletic activities, such as yoga, running, and training, as well as other sweaty pursuits; and athletic wear for female youth. It also provides fitness-related accessories, including bags, socks, underwear, yoga mats and equipment, and water bottles. The company sells its products through a chain of company-operated stores; outlets and warehouse sales; a network of wholesale accounts, such as yoga studios, health clubs, and fitness centers; temporary locations, including seasonal stores; license and supply arrangements; and showrooms, as well as directly to consumer through mobile apps, and lululemon.com e-commerce site. As of February 3, 2019, it operated 440 company-operated stores under the lululemon and ivivva brands in the United States, Canada, Australia, the United Kingdom, New Zealand, China, Singapore, France, Japan, Ireland, Sweden, South Korea, Germany, and Switzerland. lululemon athletica inc. was founded in 1998 and is based in Vancouver, Canada.
Pay Attention To How The Stock Reacts To The News:
From where I sit, the most important trait I look for during earnings season is how the market and a specific company reacts to the news. Remember, always keep your losses small and never argue with the tape.