Eminem performs at the Bonnaroo Music and Arts Festival on Saturday, June 9, 2018, in Manchester, … [+]
Eminem shocked the world on Friday with the release of his 11th studio album, Music to Be Murdered By, his second consecutive surprise drop behind 2018’s Kamikaze. Just like its predecessor, Music to Be Murdered By is pacing for an easy No. 1 debut on the Billboard 200, making history for the rapper in the process.
Music to Be Murdered By is projected to move between 300,000 and 325,000 album-equivalent units, HITS Daily Double reports. If the album does bow atop the Billboard 200, it will make Eminem the first artist to earn 10 consecutive No. 1 debuts in U.S. history. The Detroit rapper is currently tied with Kanye West, who earned his ninth consecutive No. 1 debut last year with Jesus Is King.
Approximately 110,000-125,000 units of Eminem’s new album are expected to come from traditional sales, while the rest will come from streams and individual track downloads. Music to Be Murdered By occupied seven spots on the U.S. Spotify Top 20 on Friday, and his Juice WRLD collaboration “Godzilla” earned the top debut in the U.S. (2.573 million streams, No. 2 overall) and globally (5.773 million, No. 4).
Music to Be Murdered By is slated to debut somewhere between 2018’s Kamikaze (434,000 units) and 2017’s Revival (267,000). That projection could swell over the course of the week if the album continues to drive conversation on social media, as it has already done with the songs “Darkness” (which addresses the 2017 Las Vegas shooting) and “Unaccommodating” (which references the 2017 Manchester Arena bombing). Eminem’s last two albums also had much higher traditional album sales—252,000 for Kamikaze and 197,000 for Revival—and a healthy number of merch bundles could push pure sales of Music to Be Murdered By past its relatively lean projection.
Like what you see? Follow me on Twitter for more.