Imagine knowing exactly what people are looking for in your online business niche. Imagine knowing the exact way your competitor most successfully wins his customers. Imagine being the first choice for a five-digit number of potential customers every month.
And all this with a few correctly placed clicks. Sounds unimaginable? That’s exactly what SEO is.
SEO allows you to focus on long-term traffic from highly targeted, organic visitors who guarantee a strong level of authority within their own niche. Here are five ways to start improving your SEO now.
1. Patience Is The Key
SEO does not happen overnight. You should always keep in mind that SEO does not deliver immediate results, but it does deliver long-term results. The newer a website is, the longer it can take to build trust and authority on Google, especially since keeping SEO up to date is always an ongoing process.
The basis for good SEO is to get an overview of the growth, development and content of your website and of the search behavior of your target group. This is important in order to know exactly where to start in order to improve your rankings and, therefore, conversion.
2. The Google Search Console Is A Good Place To Start
The Google Search Console is a combination of Google SEO tools and reporting apps. It offers data and configuration control for your website, as well as a variety of metrics such as clicks, impressions, conversion, top keywords, top articles, sitemap, page speed, indexing and website errors. So the Search Console is the closest link to Google and Google’s interpretation of your webpage that you can get right away.
With this brief overview of the most important data and metrics, we can now go straight to the core of SEO: content. The more content you create around a topic, the more likely you are to meet the open questions and interests of your target group. And this is exactly what Google can register and how it will reward us with a good ranking. You move up in the Google search results for a particular search query (keyword). This is because Google is also pursuing its own primary goal of satisfying the Google user and fulfilling their search query in the best possible way.
3. Keywords Are Key
Start with the targeted use of keywords in your content to connect it with a selected search query within your target market. Using on-page SEO, you work with a large set of rules for the implementation and integration of these keywords while taking other content factors into account.
This work requires accuracy and is often the most labor-intensive part of SEO due to the textual effort involved. But this part is essential, because the more often Google finds and ranks us with your content to answer search queries, the more relevant you become in your niche. And the more relevant you become in Google’s eyes for a niche, the more often your content is generally displayed there for search queries. So, in the end, more visitors visit your website and pay money for your services. Good content is therefore probably the most important ranking factor.
4. Content Strategies Need To Be Based On Keywords
There are different approaches to keyword research and a lot of tools to work with. With these, you can use exact metrics to find out, for example, the concrete thoughts, wishes and even fears of the customer in your target market. That is because keyword research can give you the exact words and phrases your target group uses.
Another approach would be to look at what the current ranking winners on Google are doing in your niche so you can look closely at what’s happening with your competitors in terms of content volume and growth and what works particularly well there. In this way, you can deduce how much, at what pace and in what direction you have to produce your content based on competitor keywords in order to gain authority in your niche.
5. Adapt To Your Users’ Attention Spans
But it’s not quite that simple, because content is not everything, of course. At least as important is how quickly your content reaches potential customers, because performance is a key factor in the user experience. To be more precise, page speed refers to the website speed as a factor that has been gaining in importance since 2018. When your website is slow (i.e., has a low page speed) it doesn’t matter how great your content is. Potential readers won’t even see your content, much less view and buy a product.
Just to get a sense of scale here, the average human attention span is just several seconds. Websites have an average load time of 22 seconds on a mobile device, although 53% of visitors drop out after just three seconds. So, you can see here that most internet users have little patience and don’t want to wait. If your page takes more than three seconds, they may switch to your competitors. Unfortunately, this, in turn, sends the worst possible user signal to Google: the abort, also known as a jump, which lowers the ranking of your website. Therefore, Google explicitly recommends that the content of your page should have loaded after three seconds at the latest.
There are more rules to come in a future article, but these five rules will help you start working toward improved search rankings and better business right now.