Photo Courtesy: Bloom
Vitaly Mekk Bio:
Vitaly Mekk is the CEO and Co-Founder of the Bloom, an industry-leading cannabis extract brand. With a decade of cannabis experience, Vitaly and his team pioneered the manufacturing process for pure, flavorful cannabis products through cutting-edge ethanol extraction technologies. In 2014, Vitaly launched the Bloom to provide consumers with tasteful products that deliver a clean, consistent experience. In addition to leading the Bloom Brand, Vitaly advises for various manufacturing operations in the cannabis industry including cultivation, retail and technology sectors.
Warren Bobrow=WB: Where does Bloom stand on safety? There has been legitimate concern regarding vape quality. How does Bloom allay those fears?
Vitaly Mekk=VM: The safety of our product has always been the biggest priority for our Bloom team and we have remained transparent with our consumers regarding our ingredients and process since the very beginning. We recently ran a marketing campaign to educate on the importance of buying legal cannabis, and to reassure consumers that Bloom products are safe to use and do not contain any additives or fillers, such as Vitamin E acetate, PG, VG, etc. All of our products are tested by accredited labs, like CannaSafe, for such contaminants, and the clean results are available in retail stores, on our website, and across our social media platforms. Furthermore, our products are compliant in all states where Bloom is sold, and we continue to implement strict SOP’s to ensure quality control across all product lines. WB:
Photo Courtesy: Bloom
What kind of hardware does Bloom utilize? Why?
VM: One of the most underrated factors in choosing a vape is the hardware. Many people forget to take into consideration that cheap hardware can often leak harmful contaminants into the oil. We have always held high importance on hardware at Bloom and continue to innovate our products as vape technology improves. Why spend so much time and effort in creating clean, quality oil to ruin it by using cheap hardware that will likely malfunction or contaminate the oil? We currently use hardware made by industry leaders CCELL, whom we worked exclusively with to customize our device specifically for Bloom, so you will never burn your oil when using our battery to vape.
WB: What about the terpenes? I see you re-add them? Why?
VM: Our mission has always been to honor the cannabis plant and stay true to the original strain profiles. By reintroducing the terpenes after extraction, we can keep the terpenes 99.9% intact, leading to a fuller terpene profile, bolder taste, and strain consistency. We have a team that specializes in the analysis of cannabis, so we are able to break down each strain on a molecular level and essentially create a fingerprint for that strain. Once we have the fingerprint, we use it as a recipe to recreate the profile through Bloom’s oil, matching as close as possible to the original strain in taste and effect.
This process allows us to retain 40-60 terpenes native to the cannabis strain and a full spectrum of cannabinoids (CBN, CBG, CBC, CBD, etc). This way, when you smoke Bloom strains, you can expect to feel the same high as if you were smoking the actual flower itself. This is the purest and safest way to standardize each profile, allowing for consistency across all Bloom strains, in all Bloom states.
King Louis XIII
Photo Courtesy: Bloom
WB: Will the industry of vaping survive?
VM: Absolutely. This is a huge concern for the industry, but it’s not a real issue for the legal market. We know that responsibly made products are sent through strict compliance regulations and testing procedures that verify they are safe for consumption. We believe companies like ours that don’t cut corners or put profits over people are here to stay and will keep delivering a great experience by enhancing people’s lives with our products. We also believe situations like this should encourage the federal government to call for the legalization nationwide, as it becomes absolutely necessary to help to solve these issues.
WB: How will Bloom lead by example?
VM: Our team has spent years developing precise procedures behind our products and we plan to use this experience to continue innovating and elevating the cannabis experience through new products and technology. Our goal is to educate consumers on the benefits of cannabis and enhance their lives through the quality and convenience of our products. Bloom is set to expand across new product lines, as well as new states and countries, and we hope to continue setting the standard for good manufacturing practices and clean, quality cannabis.