Gympass wants to support gyms that are closed due to coronavirus
Corporate fitness platform Gympass is fine-tuning its approach to helping its partner ecosystem deal with the economic impact caused by the coronavirus.
The company is encouraging its network of over 23,000 partner gyms and studios in Brazil – which are mostly closed to help slow the spread of Covid-19 – to create and sell classes online. The strategy also covers other Latin American countries where the startup operates as well as the United States, where gyms are facing the same issues.
Among the new measures introduced this week, a platform was made available to enable partners to offer live classes online. According to Gympass, the idea is to help teachers remain employed and also generate income for the gyms. So far, over 1.500 Brazilian gyms have signed up for the service, which will go live tomorrow (April 1).
“In these uncertain times, we are developing creative solutions that will uphold our commitments to the entire Gympass community”, the startup’s founder Cesar Carvalho said in a LinkedIn post.
“For our users and clients, this means finding ways to stay active while at home. For our fitness partners, this means bringing new users and incremental revenue”, he added.
In addition, the company has rolled out a digital incentives program, which will give financial rewards to partners who join the online fitness platform. In addition to the possibility of selling live classes, the startup has made available a collection of over 1,500 recorded lessons for gyms wanting to increase their remote offerings. Access to the platform will be offered at no cost for one month.
Gympass also wants to help its partners in reaching out to other students who don’t use the corporate benefit platform. Through a new system introduced by the startup, dubbed Glofox, gyms will be able to onboard new customers and charge for classes.
Earlier this month, the company had already announced it was working on Glofox, to enable scheduling and validation of online classes for partners who already have the option of streaming the sessions.
Gympass is part of the select group of 11 Brazilian unicorns. The headquarters shifted to the United States in January 2019 to accelerate the expansion of the company, which is present in 14 countries. In June, a $300 million funding round led by Japanese mega fund SoftBank raised the firm’s market value beyond $ 1 billion.