We have all heard that YouTube is in fact one of the most powerful marketing channels and it is in fact the second biggest search engine.
And yet, in my experience, the overwhelming majority of businesses and publications shy away from making the most of the platform.
Are you one of those business owners or marketers wishing they could do more with YouTube?
Then read on!
The Doable Approach to YouTube Content Marketing
One of the biggest reasons businesses fail to achieve success on YouTube is because it is unbelievably intimidating.
We’ve all heard how you can make millions on YouTube but we also know for sure that building up a YouTube channel is a full-day job.
Few businesses can afford this investment.
So instead of trying to conquer YouTube’s mysterious algorithms, I suggest a different, more doable approach: Build up your YouTube views and engagement through Google search.
Google offers an insane amount of visibility to videos, especially YouTube videos. In fact, almost ⅓ of Google’s search result pages contain videos, according to MozCast. In fact, there are more SERPs with videos than those with images and shopping results: