Now, we may be biased, but we think this part is where BuzzSumo really comes into its own.
Google Alerts are free, and there’s no denying that is a big tick in their favor.
But if Google Alerts are the Forever 21 of the media monitoring world, then BuzzSumo is the styling service StitchFix.
If that tenuous analogy isn’t quite clear enough, Google Alerts are kind of like a DIY alert where you get big data, but not a lot of help with prioritization or what to do next.
BuzzSumo, with its entire suite of powerful marketing tools, comes into its own in providing context and next steps.
And this is arguably the most important thing when it comes to building an ROI-led media monitoring strategy.
Prioritizing media monitoring by social engagement:
BuzzSumo Alerts: ✅
Google Alerts: ❌
BuzzSumo’s powerful suite of tools was built on social engagement. When you invest in BuzzSumo Alerts, you’re also gaining access to the world’s largest index of social engagement data – as well as a bunch of other hugely robust tools, including Trending, Content Analyzer, Backlinks, Top Authors and Influencers.
Knowing where to start with your mentions is half the battle, and social engagement data gives you that knowledge.
Although Google Alerts doesn’t provide this extra layer of insight, it does offer some level of prioritization with the option to showcase “Only the best results.”