The benefits of growing a social media following are endless: more potential leads, the opportunity to land sponsorships and brand deals, and credibility. But to grow this following, a social media content strategy must be front and center. With so much noise on everyone’s Facebook and Instagram feeds, how can you make your content stand out and gain traction?
Since this challenge is at the forefront of every entrepreneur’s mind, with likes disappearing from Instagram and frequent changes to the algorithm, I chatted with Rene Lacad, who was formerly the social media manager for influencers like Tai Lopez, to get tactical advice on how to create an effective social media strategy this year.
How to Craft a 2020 Social Media Strategy that Cuts Through the Noise | Stephanie Burns
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High Quality Visuals
Because social media is very visual, Lacad stressed the importance of investing in high quality images. Work with professional photographers in your city, and once you grow your following enough, some photographers may be willing to do a trade. If it’s not in your budget, go for high quality stock images instead, or repost images already on Instagram – with permission of course.
“Viewers will take just a few seconds to decide whether or not they want to follow you,” Lacad said. “The higher the quality of the images, the more professional and put together your brand will seem.” Also make sure to focus on a few brand colors to create a feeling of cohesiveness throughout the profile as a whole.
Beat The Algorithm
The algorithm is, of course, the biggest challenge posed when it comes to cutting through the noise. The first step to beating it is understanding it. Lacad shared that the algorithm is generated to show users what they’re most likely to enjoy, which means your posts will be top of their feeds only if they’ve frequently viewed or engaged with your profile previously. Instagram tweeted one year ago that factors such as timeliness of posts, how many people you follow, and how much you use the app contributes to the feed order.
So, it’s all about encouraging engagement when your post gets some eyeballs, because this shows Instagram your content is relevant to your audience. Finish captions with a question that followers can respond to, such as, “Favorite book you read last year?”
And, some have found that sharing a sneak peek of a feed post on their Instagram stories works to double check that their core group of followers saw it.
Give Followers More of What They Want
Finally, a good business owner knows that they should make tweaks to strategy depending on the results. If certain types of posts are performing stronger than others, heed this call. Lacad has noticed that this differs across the board – for some, photos of themselves perform better than quotes, and for others, quotes perform better. It depends on the audience, and you simply can’t know until you do a trial basis.
Once you find something that’s working, double down and give it all you’ve got.