Why Bother with YouTube Keyword Research?
As with any search engine optimization, it’s not about driving as much traffic as possible – it’s about reaching the right kind of traffic.
You want to optimize your videos for keywords that relate to your videos and your audience’s interests. It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics.
When you write a blog post, you tend to
- Read the top-ranking pieces on Google for the keyword
- Look for ways to add nuance or improve what’s out there
- Stand out from the competition
Right? Following the same strategy with your YouTube content will help you build subscribers, traffic to your site, and even sales. Effective YouTube keyword research (and optimization) is the key to engagement.