Triple H moderates a face-off between Tomasso Ciampa and Johnny Gargano on the March 25, 2020 … [+]
On Wednesday night, the second Wednesday night wrestling ratings war battle of the socially distanced/coronavirus pandemic era went about how you’d expect given the trajectories of the shows compared to last week. Last week, WWE’s NXT was a glorified clip show and the rating tanked as a result, while AEW’s Dynamite was a mostly-normal show, just with a few wrestlers at ringside instead of a regular, paying crowd. This week, because of increased safety protocols, AEW had nobody watching at ringside, so the show’s ambience was hurt, while NXT returned to having original matches, so both shows were on equal footing as far as the empty arena setting.
So, how did it impact the ratings?
According to Show Buzz Daily’s listing of the top 150 cable originals for Wednesday in the key adults 18-49 demographic, Dynamite pulled in a 0.34% rating in said demo, down just a tick (3% drop in a system with a 10% margin of error) from last week. NXT, meanwhile, was up to 0.20% in the key demo, a 25% increase over last week’s record low 0.16% rating. As the average total viewers across all demos go, this week’s NXT was up 23% to 669,000 viewers, while Dynamite was done 12% to 819,000.
More granular demographic ratings are, for the second week in a row, not immediately available for NXT because Show Buzz Daily only provides those for the top 50, which the show didn’t place in. But AEW did see a sharp drop in the less desirable adults 50+ demographic, from an above-average 0.38% rating last week to 0.26% this week. Based on the usual viewing patterns, it’s fair to guess that a lot of those viewers aged 50+ moved over to NXT, which has generally been stronger in that demo.
Perhaps most importantly, though: For the second week in a row, AEW had the second place non-news show in the key 18-49 demo, finishing behind only Real Housewives of New Jersey last week and Black Ink Crew this week.
David Bixenspan is a freelance writer from Brooklyn, N.Y. He writes the Babyface v. Heel subscription blog/newsletter and co-hosts the Between The Sheets podcast every Monday at BetweenTheSheetsPod.com/everywhere else that podcasts are available. You can follow him on Twitter at @davidbix and view his portfolio at Clippings.me/davidbix.