Shape your outreach emails with this insight. Employ the language they’re familiar with, explain why your pitch will be relevant to them (ie. I notice you also create and share articles around GameStop and the stock market) and mention anything you have in common – has your brand already been featured in one of their favorite publications, for example?
This level of personalization will help your pitch stand out from the countless other outreach emails your journalist receives in any given day.
Explore your journalist’s most popular articles
BuzzSumo Journalist Profiles show you the top articles written by your journalist, so you can get to grips with their opinions, style of writing and, most importantly, ways of referencing.
Flattery will get you everywhere ?♀️ This information not only informs which of their articles you should reference and compliment, but also the requests you should make for links and references.
The more aligned your request is with their style, the more likely you are to gain that all important mention.
You should also explore their articles to make sure that their opinions align with your brand and to check that they’d be the right person to champion your campaign.
Keep tabs on their Twitter feed
Journalist Profiles will also give you a quick-peek view of a journalist’s most recent Tweets, to show you what matters to them right now.
Referencing these topics will likely pique a journalist’s interest when they’re reading their 20th outreach email of the day.