On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street.
Brinkman began her career at leading creative agencies, working with brands like General Mills, Allianz, and UnitedHealth Group. In 2015, she was tapped to reimagine Deluxe Corp’s 100-year-old brand.
While it started as a check printing business, Brinkman saw the writing on the wall and led the company’s expansion into offering full-service financial and marketing support for small businesses.
She also hosts the show Small Business Revolution Main Street, along with her co-host, home renovation expert Ty Pennington. Each season, they travel to a small town and Deluxe invests $500,000 in revitalizing the local businesses that are truly the heart of the community.
On this episode, Brinkman discusses the show and shares learnings that any small business owner can take away and apply to growing within their local community.
Questions I ask Amanda Brinkman:
- What’s your process for selecting the small town you work with?
- Which has been the most touching story for you across the seasons?
- Are your businesses from earlier seasons now seeing long-term success?
What you’ll learn if you give a listen:
- The two biggest, universal hurdles that small businesses face.
- Why an established business may need to pivot.
- What to expect from season 5 of Small Business Revolution.
Key takeaways from the episode and more about Amanda Brinkman:
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