The minds that promote everything Jaguar Land Rover are putting the company’s social media feeds to work telling you two things: Whether you own a vehicle under their banner or not, you are not forgotten during this COVID-19 lockdown; and it’s all right to enjoy yourself a bit while we wait for it all to lift.
Between Jaguar, Land Rover and Range Rover, the company has multiple Twitter and Instagram feeds for regions across the world. Regardless of the varietal or the part of the world, all those channels will offer a mix of moral support and entertainment as long as the Coronavirus quarantine continues.
While car lovers are frozen out of driving adventures during COVID-19, Jaguar Land Rover looks to … [+]
John Scott Lewinski
According to Stuart Schorr, Vice President of Communications for Jaguar Land Rover North America, the automakers recognized the severity of this unprecedented time and immediately used social media to provide messages of solidarity to customers, enthusiasts and employees.
“We’ve subsequently provided reminders for our followers to #StayHome, while encouraging them that better times lie ahead,” Schorr says. “As the majority of the country has now transitioned into some degree of quarantine, we created social media series that provide our customers and enthusiasts a bit of escapism, in a manner that’s authentic to the Jaguar and Land Rover brands.”
The Jaguar #StayHomeStayCreative series recognizes that vehicles and drivers may be off the road for now, but Jaguar design remains something gearheads can enjoy.
“Jaguar has always been known for beautiful design in our vehicles, and our customers tend to be creative in spirit,” Schorr explains. “This social media series provides our audience with ways to test their creativity from the comfort of their own homes. We’ve provided tips for making latte art featuring the Jaguar leaper and a tutorial on how to create your own creative mood board.”
The “Take a Break with Land Rover” series taps into the expertise of JLR’s brand ambassadors and provides tips on how to stay connected to an adventurous lifestyle while at home. In upcoming efforts, Gabby Reece and Laird Hamilton will provide methods for keeping children engaged, focused and entertained during this time.
On the Zoom front, Jaguar Land Rover got into the game with its own set of backgrounds free for user to enhance their online meetings.
Jaguar Land Rover puts its social media feeds to work reminding drivers they and their vehicles are … [+]
John Scott Lewinski
As TV and movie binge watching kicks up during social distancing, the company came out with a challenge for fans to go #RoverWatching and #JaguarSpotting, seeing if they can spot the vehicles on screen.
“Our approach to social media has always been to share our brands and vehicles in a way that’s culturally relevant, and that doesn’t waver given the virus,” Schorr adds. “Knowing that our customers and enthusiasts are going through massive changes in their daily lives, we’re using social media to express our support and provide some reprieve. Our hope is that the content we share with our followers shows them that the Jaguar creative spirit and Land Rover adventurous lifestyle can still be celebrated during this difficult time.”