Turbulent economic times pose a difficult issue for marketers: getting your message across is more important than ever, and yet your budget is probably stretched to its very limits already. While this may feel like hitting a brick wall for some, the reality is not nearly so harsh. There are a number of affordable marketing strategies out there that don’t break the bank, and chief among them is the use of a marketing template.
These days, businesses are constantly pumping out new products that make it easier to achieve your business goals, but few can cut your workload in half — or more. Marketing templates can slash the time you spend on developing ad campaign infrastructure, instead allowing you to get straight into the nitty-gritty of the process. They may be worksheets, documents, live interactive fill-in-the-blanks, or something else entirely, but all marketing templates have one common function: to save you time and energy when it comes to your business.
Just having a marketing plan on hand, however, is never enough. In order to get as much value as possible from your templates, you need to be sure that you’re using one that works best for you. Here are some of the top options out there:
Copywriting can be the most time-consuming aspect of running a business, as it involves lots of editing and rewriting that can set you back on your publishing schedule — if you don’t have an organized system. Copywriting templates can step in and take care of that “if,” proving to be highly reusable, iterative, and seamless ways to keep all of your copy tabulated.
Are you writing a sales email? A sales page? Whatever it is, there’s a template for it. Don’t just settle for a one-size-fits all option here: there are dozens of different copywriting templates, and one of them is bound to fit your precise need.
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Social media templates
Managing multiple social platforms can get messy real quick. As with copywriting, social media management requires finely tuned templates and processes in order to operate at peak performance. These social media templates from HootSuite are great places to start from, but you’ll need more than just the right formatting here to get this right.
Social media requires timing, accuracy, precision, insight: all things that templates can help with, but you need to provide yourself. You should identify SMART goals for maximizing template use: goals that are specific, measurable, attainable, relevant, and time-bound. Then find a social media template that can be customized to help you reach those goals and help you track your progress. HubSpot’s social media templates keep track of your social campaign budgets and provide organization, reporting, and analysis for all of your channels.
Use templates to pinpoint exactly what you hope to achieve with your social media marketing right at the beginning, and make sure you never lose sight of those aspirations — they’re what can make or break your efforts online.
Marketing funnel templates
Social media and copywriting templates can be thought of as the pieces that fit into your campaign as a whole, but marketing funnels are different stories entirely. Once you have a set system of which assets to include in which campaigns, the rest is easy.
Even so, no business is willing to play around blindly with their marketing funnels given the stakes of doing so. Try to gravitate towards well-established templates, such as Jeff Walker’s Product Launch Formula, a system for launching every aspect of your product with maximized success. Marketing funnels span the whole gamut of your operations, so be sure to opt for a template that is up to that challenge.
Done-for-you marketing campaign templates
If a marketing funnel template sounds like a good fit for your business, why not take it all a step further? A new generation of marketing templates has appeared, ones that can carry your marketing strategy from infancy all the way to the finish line.
One iteration of the done-for-you template is Ontraport’s Setup Wizards. These campaign templates not only come with pre-written copy, but also pre-built automation, pages, and more. Done-for-you templates are like Mad Libs, meaning that all you need to do is customize and you’re ready to launch. Cutting down the time on copywriting, page building and marketing funnel building all at once.
Marketing templates may not be a new development, but they’re often underused, misused, or just not used at all. Successfully implementing one into your marketing model can save your team more time than previously thought possible — all while working well within your budget.