Lucy - BQ Magazine EditorIs your business hosting its first event? There are many things that you need when you host an event for your business, whether you are launching a new product or service, connecting your customers or trying to network. You must ensure you have a solid plan of action, a large budget and a vision for the event. Once you have these three key starting points, you will be off to a great start. But there is a lot more that you need. Unfortunately, many business owners make some common mistakes which impact the event’s success. To help you plan the best event, here are some of the top mistakes you should avoid as a business owner.
Not considering your attendee’s experience
The experience of your attendees is vital. A huge mistake businesses make is ignoring the journey they will go on. From the moment they get the invite until they leave the event. There needs to be a build-up and excitement. Many businesses will focus so much on making the event look pleasing and finding all the right vendors, but neglect what the attendees will experience on the day. Consider how you can make the guests feel on the day.
Not considering safety and security
Safety and security are paramount for any event, especially if there are important people and assets at the event. With everything else that needs to be sorted for an event, many business owners will neglect safety and security. This carries big risks, both financially and the well-being of the guests. Make sure you check before the event, and on the day, for any risks or hazards, and have a solid plan to take preventive measures. You should always follow fire safety protocols and have an exit plan in place. You can also hire Zed Security and Guarding to assist on the night.
Not confirming with vendors
Vendors play a huge role in the success of your event. If they don’t show up with the food, drinks, decorations, products or other things you need for your event, it will not go as smoothly as planned. It isn’t always easy to obtain things at the last minute. Make sure you avoid the mistake of not confirming with your vendors, by having a reliable contact and liaising with them regularly before the event.
Not sticking to your budget
Your budget is an important thing to consider. Unfortunately, many business owners will forget their budget, accidentally go over it, or ignore it completely. It is important that you stick to the budget, or else other components of the event might have to be compromised and that is the last thing you want. Even worse, it might put your business in the red. This is something you want to avoid. Instead, you should start planning the event early. Do research, obtain quotes before making any commitments and keep a spreadsheet of everything you spend for the event.
Planning an event is not easy! Follow these tips to ensure you don’t make them!