Many different businesses, both small and large make use of product mockups to drive their sales margins.
There are many different types of product mockups out there for businesses to take advantage of.
Therefore, it is necessary for business owners to know and understand the interface and attributes available.
It’s important to understand how best to utilise mockups to improve product performance in the market.
What you can expect in this article:
Product Design And Mockup Types
A product mockup can come in many different types and designs.
They can be broadly categorised into three types:
Digital Mockups
Virtual in nature, digital mockups are especially useful for internet-based products.
Digital mockups can be used to render graphic designs, logos and patterns onto product photography.
Still Image Mockup
These are mostly created y downloadable mockup templates for still images and portraits.
A business owner simply uploads a product image and place it somewhere on the template depending on your needs.
Still image mockups are perfect for business owners who want to save on time.
Moving Image Mockup
It constitutes the most popular kind of mockup that businesses use to maximise on their sales, since they offer a wider range of possibilities for different products.
Business owners can upload their product images onto the templates to simulate the user interface or interaction to be similar to that of the real world.
The Most Common Types Of Mockups Businesses Use To Increase Sales
Businesses often look to mockups as a way to advertise their products.
They are an inexpensive representation of the look of the product or service they offer to maximise on sales.
The following are the most common mockups that businesses can integrate into their product catalogue to maximise clicks and drive sales.
1. Animations
This could be a moving picture in the form of an animated GIF or a complete animation of the product.
For instance, architects can upload animated images of the interiors and exteriors of buildings.
2. Simulations
This is where a mockup is designed with a game-like interface.
Interested customers can click, explore and interact with the product or service.
For instance, a client looking to buy a house can navigate through different rooms and the street it’s situated on.
3. Hardcoded User Interface
This is product mockup designed to look and act much like the actual product intended for sale.
A good example is a bank app that looks exactly like the real thing but cannot be used to perform any transactions.
This can also be used for ecommerce businesses selling services or products like online stores.
Users can be instructed to download a demo of the product to have a closer feel of the product intended for sale.
4. A Digital Twin
This is a mockup that gives potential customers a 3D model of the actual product to help them compare the different design alternatives available in terms of colour or pattern.
An example of this might be a range of wallpapers, or t-shirts.
Why Product Mockups Are Vital
Using mockups can prove to be profitable if integrated into your product catalogue because:
- They save the business money since you can easily create a new product without having to go through production.
- Mockups improve product photos that will attract clicks.
- They are key in ensuring branding consistency.
