In a recent UK study of more that 750 senior decision makers, Prospex.ai sought to uncover the biggest marketing-related challenges they face. What they found is that most firm leaders believe that there needs to be more investment in sophisticated, technology-backed marketing tracking solutions. However, the key barriers to adoption of new technology appear to be budgetary and cultural.
Of those surveyed, 56% want their firms invest in new tech to improve the efficacy of marketing activities as more than 44% believe that the current method that their firms use to track marketing activity and connect it with individuals is time-consuming and outdated. However, 48% say their business lacks the budget to invest in new marketing tech, and 40% believe their business does not have the right culture to embrace new tech.
Nikolas Kairinos, CEO and co-founder of Prospex.ai, said: “There must be a willingness within businesses to replace outdated marketing and sales methods with new technology. Doing so will help automate processes, personalize campaigns, monitor effectiveness and, ultimately, boost sales.”
Ritam Gandhi, Founder and Director of Studio Graphene, an app and software developer, said: “There’s a tendency for companies to think that updating their old legacy systems or embracing new technology is either too expensive or simply not relevant to them. This couldn’t be further from the truth. The reality is that all forms of technology, from AI to deep learning, is naturally positioned to solve the very basic problems all businesses face. Being able to more efficiently reach people at their moment of need or inspiration, with the new tools that platforms are offering, and new insights we’re able to draw from the data generated. This also works in reverse, with us being able to avoid directing our messaging to people who simply do not want our services full stop, or who are not looking for them at that time.”
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About Prospex.ai: Prospex.ai is a lead generation tool to support the needs of sales and marketing (SaM) professionals.