SAN FRANCISCO, CALIFORNIA – DECEMBER 08: Lil Nas X performs at WiLD 94.9’s FM’s Jingle Ball 2019. … [+]
Music streams on platforms like Apple Music, Spotify and YouTube hit a record high of 1.15 trillion in 2019, which surpassed one trillion streams for the first time ever in the United States, according to Nielsen Music’s annual report.
SYDNEY, AUSTRALIA – JANUARY 06: Lizzo performs at Sydney Opera House. (Photo by Don Arnold/Getty … [+]
With the help of artists like Lil Nas X, Post Malone, Billie Eilish and Lizzo, 2019 saw an increase of 30% in streams compared to 2018, according to Nielsen. By genre, R&B/Hip-Hop, Rock, and Pop lead total streams.
Leading the elite, “Old Town Road” by Lil Nas X was last year’s most-streamed song with over one million streams and over four million streams globally. This chart-topper spent a stunning 19 weeks as No. 1, holding the record for time spent as No. 1 on Billboard’s Hot 100.
BUENOS AIRES, ARGENTINA – MARCH 29: Post Malone performs during the first day of Lollapalooza Buenos … [+]
Post Malone led last year with the most streamed album, Hollywood’s Bleeding, according to Nielsen. The album, which was only released in September, also includes two No. 1 singles, “Sunflower” with Swae Lee and “Wow.”
Eilish, who turned recently turned 18, reached 1.3 billion streams for her hit “bad guy” from her chart-topping album, When We all Fall Asleep, Where Do We Go? And, Lizzo—the 2020 Grammys’ most nominated artist—gained 736 million streams for “Truth Hurts.”
INGLEWOOD, CALIFORNIA – DECEMBER 06: Billie Eilish performs onstage during 102.7 KIIS FM’s Jingle … [+]
FilmMagic for iHeartMedia
While they’re not leading genres in streaming, K-Pop and Latin music are gaining popularity in the U.S. The Korean group BTS released “Boy With Luv” featuring Halsey in 2019, which is their most consumed song to date, with 236 million on-demand streams.
In the streaming world, trends in tech show social video streaming apps like TikTok and TRILLER are playing increasingly important roles in streams and music discovery. Throughout 2020, artists will have to continue being strategic about gaining streams from a mix of platforms.