Lucy - BQ Magazine EditorEntrepreneurs are all about the big picture – their vision, their passion, and the drive to make it happen. That focus is what sets them apart. But with so much energy going into the grand plan, it’s easy for the smaller, behind-the-scenes tasks to slip through the cracks. That’s where this post comes in. Think of it as a handy checklist to help you tackle those little details that can make a big difference.
Follow Up On Leads
First of all, many entrepreneurs neglect to follow up their leads. They’re so busy chasing down new customers that they miss the opportunity to sell to people who’ve already registered an interest.
This approach can feel exciting, but it isn’t usually effective. Owners who are constantly cold-calling usually won’t get very far. It takes time to generate conversions.
As such, change your focus. Get into the habit of communicating regularly with people who’ve already expressed an interest in what you have to offer.
Update Your Business Listings
Next, update your business listings. Google My Business, Yelp and social media bios can make a big difference, especially if you’re relatively new to the game because they tell people more about who you are and what you do, adding to your authority.
The main benefit of this job is that you’re providing your customers with accurate details. Everywhere they go, they find the same contact information. The side benefit is that it can also boost your SEO. Making your contact details consistent encourages Google to up-rank you in search results.
Keep Your Premises Well-Maintained
Another common oversight is failing to keep your premises well-maintained. Many entrepreneurs focus so much on the work that they have to do that they don’t focus on what’s going to keep their employees happy and yield the best results.
Therefore, focus on things like air conditioner cleaning. Make sure that people in your office can breathe clean and healthy air whenever possible. Don’t get into a situation where they’re having to take time off work because they’re getting sick.
Testing The Customer Experience
Entrepreneurs also run into problems when they fail to test the customer experience. Often they just assume that their methods are exceptional. Testing the customer experience takes time, but it can have a profound effect on how you see your business. If you get it right, you can design the best possible process for your people.
But don’t worry though: it’s not that hard. Either you pay a third-party mystery shopper firm to do it, or you simply try your services yourself. You’d be amazed by what you find.
Revisiting Old Contacts
Keen entrepreneurs also sometimes overlook old contacts. They often believe that they provide a “one-time” service, but that’s rarely the case.
Therefore, look at whether you could go back and win more business. Even if they stopped using you ten years ago, it’s always worth asking the question.
Optimise Email Signatures
Lastly, entrepreneurs don’t always focus on optimising their email signatures. But even on regular emails, these can be helpful.
Therefore, if you run a startup, view every communication as an opportunity. Include CTAs as a matter of course, not just something for your landing pages.