We don’t need to tell you that setting up your eCommerce business is only half the battle.
It’s always been an uphill struggle to get the word out about what your company has to offer.
The marketplace has only become more competitive over the last twelve months as more and more businesses have been relying on digital marketing to stay afloat.
A marketing campaign should always have many different strands, but if you really want to see results then you are going to want to think about mounting a paid marketing campaign.
Good Marketing Is Not Just About Visibility
One of the biggest misconceptions about online marketing is that it’s all about promoting your business as loudly and in as many different places as possible.
Well, that’s certainly one approach, but PPC (pay per click) means that you pay a certain amount every time someone clicks on your advert.
A good PPC campaign will have made sure to target people who are potential customers to increase the chances that, when someone clicks through, they are the kind of person who will keep clicking until they buy.
Good PPC Marketing Should Reflect Your Brand
Just as a good PPC campaign should be pointed in the right direction to maximise its results, it should also be an accurate representation of who you are as a business and what you have to offer.
Of course, you want to make sure that you’re attracting new customers, but if you make promises in the advert that aren’t reflected on your website, or if there’s a jarring clash between the personality in the pop-up to your own business, then people are going to bounce straight away, and you’ll be left with the fee.
Good eCommerce PPC marketing is a perfect calling card that tells new customers what you’re all about, and Cake Commerce can help you craft the perfect campaign to get your brand out there.
Paid Marketing Is An Ongoing Process
As the owner of an eCommerce business, we’re sure that you keep a careful eye on how your website is performing, and that you conduct regular SEO audits to make sure that your keywords and content are all working for you.
Well, a considered paid marketing campaign is very similar in that you will need to keep a close watch over how every campaign performs.
A good performance marketing agency will work with you to go back over past campaigns across a range of different platforms to help you fine-tune what’s working and explore avenues that may be yield better results in future.
It’s about more than sending endless promotional emails to existing clients, it’s about monitoring the click-through rates and open rates, auditing those keywords and much more.
As we look ahead to a brighter summer with a renewed sense of optimism, this is a great time to be taking a confident step forward.
Crafting a great marketing campaign for your business is the perfect place to start.
