“If you do not change direction, you may end up where you are heading.”
Transformation takes root in unlikely places. Rarely are those places found in daily routine or predictable patterns.
In such unprecedented times as these, it’s natural to act human and focus on what matters most. We are concerned for family, friends and business associates – clients, customers and partners. But normal focus may not be enough. Asking difficult questions can steer today’s young business leaders in a new direction that may lead to better business and personal growth.
Cam Fordham Forbes8 Mastermind
William George Delehanty, Forbes8
What drives your ambition when times are tough and you’re not in control? Who are your peers that you can help succeed today? What creative ideas can you implement now to help you breakthrough later?
A recent Goldman Sachs survey of more than 1,500 small business owners is concerning. Over half don’t believe they can continue operating their businesses for more than three months amid the coronavirus pandemic.
What was normal strategies for companies, big and small, no longer work. Contingency plans are a necessity. The adaptability, creativity and agility of today’s entrepreneur greatly affects the probability of keeping momentum and ultimately weathering the storm.
Not moving forward at all could mean going backwards. One industry that is used to “rolling with the punches” is the world of social media. In a new Forbes8 Mastermind, digital marketer and entrepreneur, Cameron Fordham shared his advice for future founders on how he adapts to the constant changes of social media.
A partner at Get Engaged Media, an Atlanta based full-service marketing agency specializing in influencer marketing and social media strategy, Fordham shifted his focus many times. Often pivots are based on the latest platform developments in use like Tiktok, Snapchat and Triller. “It’s all about how you change with time and adjust,” Fordham shared. “We’ve got to constantly adjust to algorithms in social media. It’s a space we’re constantly keeping up with, and learning and paying attention to what’s going on.”
Prior to securing clients like Major League Soccer, Raising Canes, Sony Music, PGA and Kendra Scott, Cam learned first hand how beneficial adaptability is to an entrepreneur. While enrolled at NC State, he used his sports background to help him start Campussports.net, a college sports and lifestyle website that he later sold to Co-Ed Media before co-founding Get Engaged with Ben Hiott.
“When you’re an entrepreneur you’re fending for yourself, or if you’re with business partners, you’re fending for the team.”
To win together in turbulent times, it is essential that strong, caring, and loyal relationships are established so that candor and collaboration can happen. The opportunity to learn and grow together has never been greater. Having the right conversations with the right people can result in rewarding collaborative actions. Those actions can be the reason businesses sink or swim. Here are some tips today’s entrepreneurs can embrace in these tough times:
- Help a fellow entrepreneur with their efforts to stay in business.
- Foster online collaboration through the social media and digital channels that drive the most engagement in your market or industry.
- Use this moment to activate out-of-the-box ideas, leveraging the resources and technology that you have access to.
- Be open and flexible to new and more efficient ways to do business.
Although returning to business as usual may sound like the next best thing, adapting a flexible mindset can become your long-term play. Since old rules no longer apply, it may be time for entrepreneurs to write their own rule book for this new era.