Over $200 billion is spent annually on advertising and marketing. Sadly, a lot of that content goes to waste. It is created and used for one specific event, and then lost or forgotten by the rest of the company. One and done — a wealth of quality information wasted.
Marketers develop brands that resonate with their audiences. Copywriters craft words that touch our core. And designers create visuals, pictures, graphs and charts that convert leads. Enterprises allocate valuable resources to create the best content. The challenge, however, is how to unleash that content and use it over and over again in a range of mediums: brochures, blogs, social, presentations, etc. The opportunities are endless. The trick is to make the content easily accessible and reusable.
Presentation management takes one-and-done files that are lost somewhere on the network and transforms them into enterprise assets that can be used over and over again. It makes content readily accessible and instantly reusable. All files are organized into a slide library, formatted as slides and ready to present. Add permissions to ensure the right files are directed to the right users so a colleague in the field can present a slide, video or infographic to a customer, on-demand.
Here are some central components of presentation management that will turn your one-and-done files into enterprise assets.
A Centrally Managed Slide Library
To get started, collect all company content, and store it in one central cloud location that is easily accessible to everyone in the company. Depending on company size, one person or team should be in charge of the slide library. They should have full authority to collect and manage all sales graphs, white papers and other content that can be repurposed for presentations. If the idea of collecting all company content sounds like an awful task, start with the last 50 pieces of content that were created. Search your folders by date, and review the content for brand and messaging. Then upload them into your slide library.
Visual Slides, Formatted To Present
In presentation management, every file is a slide. Choose a slide library with a range of preview options, so users can easily search and find the specific content they are looking for before they repurpose it into a new presentation, or present it as files directly from the library. Files that are formatted to present means the end user doesn’t have to do any extra work to use those files.
Content doesn’t die; it evolves. When you need to update a presentation or a particular slide, presentation management solutions should automatically push out that update. This way, HQ no longer worries about people using old, outdated or just plain wrong information in their meetings.
Companies create a lot of content, but all of that content isn’t appropriate for everyone in the company. Different divisions need different content to do their jobs well. That’s why it’s important that you implement the proper permissions. Permissions determine not only who can access what content, but also what they are allowed to do with the content. For example, an entry-level marketer may only be able to proofread and suggest edits, while the CMO has free rein to edit, share and present live.
Another feature that’s particularly important in regulated industries like pharma and finance is forced messaging. It ensures that the required legal disclosures are included with corresponding content. From a marketing standpoint, it’s a good way to make sure your team presents the whole story: all five pages of a case study, instead of cherry-picking the two pages someone happens to like best. Forced messaging is just as important for branding as it is for legal.
Automatic Data Feeds
Information and data points change rapidly, so look for a presentation management system that can update slides with live data. This way a finance professional can present market figures in real time, or advertising sales can include the most up-to-date Nielsen numbers in a branded, formatted slide. Data is visualized and ready to present. This type of real-time data can prompt the audience to act.
You may not realize it, but presentations are arguably the most prevalent and critical form of corporate communication. We rely on them every day to make sales, raise funds and train new hires. They are the perfect format for your best, most convincing marketing content. So, exploit them to the benefit of everyone in your company. Presentation management optimizes the content that is already created, making it easy for employees to share that content with clients, partners, fellow employees and anyone else who interacts with your business. Today, more than ever, content is king, so it’s important that every business establishes a trusted system for maximizing it. Presentation management provides your enterprise with the structure needed to make the most out of the content you’re already creating while forming a strategy around communication crucial to business