Eric Bednash, CEO of RackTop, admits that cybersecurity is a crowded field, but he says his company is different.
“If you look at the way the cybersecurity market evolved it was very much based off of the natural evolution of the firewall and antivirus,” Bednash said.
RackTop CEO Eric Bednash, left, and co-founder, CTO Jonathan Halstuch.
Bednash, 43, and his co-founder, Jonathan Halstuch, came from the NSA, where they built systems and software focused on data and data security from a different perspective, according to Bednash.
“Instead of looking from the outside in we looked at it from the inside out,” he said. “Instead of deploying features externally, we embedded them in data storage systems. We can do all those things — threat defense, encryption — right where the data is stored.”
When dealing with clients, in addition to explaining RackTop’s different perspective on data security, Bednash said he talks a lot about zero trust.
“Zero trust is the concept of not having any implied trust within a network,” he said. “You want to verify and validate at every level and component, not trusting anything.”
The bottom line, Bednash said, is that you can’t think about security as a perimeter defense. You have to defend at every level in every layer of your network.
“You don’t steal the network, you steal the data,” he said. “You can have zero trust network security where data is sitting, which is what we do. We carved out a new space that sits halfway between traditional enterprise data storage and security.”
Bednash and Halstuch launched RackTop in 2010. In an interview before the coronavirus pandemic shut down the world he said business was going very well, although he doesn’t discuss revenue or the number of employees Racktop has.
BrickStor, RackTop’s flagship product, a network storage device that creates a seamless security … [+]
Bednash jokes that when people ask him who his ideal customer is, he says anybody who cares about their data.
“We believe every organization deserves the right to protect their data as if it were a national secret,” he said. “Just read what happens on a daily basis. There are a lot of attacks, especially against unsophisticated networks.”
Ransomware, when bad actors steal data and demand payment for its return, is getting more formidable all the time, Bednash said.
“We’ve had organized crime for a long time in this country, it’s just taken on a new face,” Bednash said.
Then there are the bad actors sponsored by nation-states, he said.
“Think about how many people in the world do not like us, who like to cause disruption to our way of life,” he said. “Anybody who has access to the internet, to the cloud, it’s so easy to do these things now. The barrier is so low. You have to build up a strong enough defense to protect what’s yours and stop it when it happens.”