Lucy - BQ Magazine EditorSelling a compact device of some description, whether a camera, medical product, or something else, is a challenging endeavour. And, to be honest, most companies get it wrong. However, if you can be one of the few who approaches it in the right way, you can make massive returns and perhaps even set new standards for your industry. In this post, we explore some do’s and don’ts of selling a compact device.
Here’s everything you need to know:
Do Demonstrate Use Cases
It’s always a good idea to show prospective customers how they can use your compact device instead of leaving them to figure it all out themselves. Modelling behaviours make the benefits your device offers more tangible, encouraging more people to try it.
If demonstrations are complicated, arrange webinars. Get clients to log in and watch a full-length presentation while collecting their email addresses at the same time.
Don’t Overpromise
Don’t be like Theranos co-founder Elizabeth Holmes by overpromising what your device can do while undelivered. Instead, state the specifications in clear terms that anyone could understand.
If you over-promise in the medical arena, be warned. Tricking investors and defrauding them of money can lead to jail time!
Do Consider Component Sizing
If your device contains components, consider factors like PCB thickness, diode dimensions, and camera bulk. Reducing the amount of space everything takes up will enable more flexibility when working on the chassis design.
You can sometimes go for bigger components if that will make the device more capable. But be careful to offset these with size reductions elsewhere.
Don’t Skimp On Quality
The days of low-quality electronic devices are, unfortunately, long gone. While it was acceptable to create something cheap and plasticky a decade ago, that’s no longer the case today. Customers want quality.
Always ensure you have proper quality control in place before sending the device out to consumers. Checking every component makes sense and delivers the experience that clients expect. Pay special attention to compatibility and resolutions in the medical industry as clinics tend to be more demanding than regular consumers.
Do Offer Competitive Pricing
You also want to consider competitive pricing and promotions to lure people into trying your new product. Many manufacturers or new concepts lower the cost to encourage new entrants into the market before eventually raising prices as their gadget becomes a must-have item.
Don’t Ignore The Legal Stuff
Be careful about legal compliance for your device. Most electronics have to follow internal safety regulations before major Western markets will accept them. (You can sometimes ship to random countries, like Mauritania without this, but the market for your devices will be tiny).
Do Create Engaging Visual Presentations
Lastly, take some time to create some engaging visual presentations to go along with your compact device. Showing your audience what they look like and how they can use them is a powerful sales and marketing technique.
Always show devices being used in context (by real people if possible). This approach makes the content more engaging and encourages sales.