Red Cross-bound 2020 Land Rover Defenders
Jaguar Land Rover announced this week it will be sending over 160 vehicles all over the globe to support emergency response organizations in an effort to help combat the coronavirus pandemic.
JLR most recently joined the growing list of major car manufacturers redirecting resources to get healthcare workers the crucial tools and materials they need. Of the 160 total, 57 vehicles, including 27 2020 Defenders, were pulled from the manufacturer’s fleet and repurposed for duty to aid the British Red Cross in delivering food and medical supplies.
Elsewhere in the world, Red Cross Societies in Australia, Spain, South Africa and France will also receive a number of Land Rover vehicles with more planned to ship out in the weeks and months to come.
It seems like a lifetime ago at this point, but when the 2020 Land Rover Defender was unveiled back in 2019 it was, without a doubt, the most polarizing vehicle of the year. The modern design didn’t sit well with the die-hard classic Defender crowd but it still had yet to prove itself in the real world.
Fast forward to late March and first test drives of the 2020 Defender all came back as glowing reviews. The new generation Defender clearly demonstrated it inherited the off-road ability which its name is synonymous. Some still can’t get on board with the design direction Land Rover applied to arguably its most important SUV of the century, but how it looks no longer matters.
Jaguar Land Rover repurposed 27 new Land Rover Defenders to help the Red Cross and healthcare … [+]
Jaguar Land Rover
Now that it has been dispatched around the world to help the Red Cross and healthcare workers in both cities and remote reaches, Land Rover is continuing the Defender’s best legacy.
Since the Series I, II, III and subsequent Defender 90 and 110 models were introduced and used as military and aid worker vehicles around the world, no other truck has garnered a reputation quite like the Defender. The old Defender’s natural overlanding ability and its relatively simple, easy-to-fix mechanical engineering allowed it to reach nearly every corner of every continent. It became one of the most instantly recognizable vehicles in history.
Like all of the other manufacturers in 2020, Land Rover isn’t lending 160-plus vehicles to the Red Cross and healthcare workers fighting the coronavirus pandemic around the world as a publicity stunt to advertise the new Defender. JLR is making Defenders available to people who need them most in this global crisis because it’s the right thing to do. And just like the Defenders of old, it won’t matter what they look like, just that they were there in a time of need and got the job done. As a result, the 2020 Defender is becoming the workhorse it was always meant to be and keeping the legacy alive in the best possible way.