When you’re building your new website, you should seriously consider adding a temporary “coming soon” page on your website.
But why? Well, there are a number of benefits to showing a coming soon page on your site.
Plus, creating a coming soon page isn’t difficult. If you’re using a content management platform like WordPress to build your website, you can simply install a coming soon page plugin. In an instant, you can create a great-looking coming soon page and reap all the benefits while you’re working on your launch behind the scenes.
The Difference Between A Coming Soon Page And Maintenance Mode
First, let’s establish the difference between a coming soon page and maintenance mode. A coming soon page should be used when your domain is new and you’re building your website.
You should only use a maintenance mode plugin when you need to perform quick updates on your site that you don’t want your visitors to see. Maintenance mode should never be used when your site is down for an extended period of time.
Now that you know the difference between a coming soon page and maintenance mode, let’s dive into how a coming soon page can help your business.
Based on my experience, here are three benefits of showing a coming soon page on your site.
Raise Brand Awareness Before Your Website Launch
When you show a coming soon page on your website before it’s live to the public, it helps you raise brand awareness and create a buzz around your website launch. Upload your logo, images and a message or description so you can get your target audience excited about what’s to come. If someone discovers your new business online, instead of seeing an empty page, they can see the awesome stuff that’s coming soon.
Building a buzz around your business, product or personal brand ahead of time will help you have a more successful launch day with higher website traffic; you can have a ton of people waiting on the edges of their seats for the day your site goes live.
Jump-Start Your Ranking In Google
For new websites, you’ll want to get a boost in SEO so that as many users as possible can discover your new site via search. And in my experience, a coming soon page can actually help you jump-start your ranking in Google. You can add a meta description, keywords, page titles, content and more to improve your coming soon page’s SEO. Even the head of Google’s webmaster team has said that a coming soon page is beneficial for both users and search engines.
SEO is one of the main reasons you need to know the difference between a coming soon page and maintenance mode. If your site is under construction or coming soon, you should never use a maintenance mode plugin because it will prevent your new site from being indexed by Google.
Grow Your Email List
One of the biggest benefits of showing a coming soon page on your new website is that it gives you the ability to grow your email list even before your site is live. Email marketing is still one of the best ways to connect with your audience, promote your product or service, and turn leads into customers. Add a signup form to your coming soon page to allow users who are interested in what you’re offering to learn more about your business and get updates on your website launch.
Aside from growing your email list, you can also use a coming soon page to boost your social media following. Add social media icons and social media feeds for platforms like Facebook, Twitter, Instagram, LinkedIn and others to your coming soon page. That way, your audience can follow you on social media and keep up to date with your business while your site is being worked on.
As you’re building your new website, don’t forget to create a coming soon page for it. A coming soon page is an easy way to get a head start on creating relationships with your target audience. Plus, you can stay one step ahead of the competition that’s building their websites at the same time you are.