Lucy - BQ Magazine EditorWhen we think of expos, exhibitions or conventions, we often think of them on a grand scale. It’s true that in some fields, there may be one or two major national events for certain industries – the brightonSEO convention is one of the largest marketing events in the United Kingdom, for example.
But it’s true that with the means and the opportunity to do so, running an event for local businesses for a small city, a local group of towns, or connected regions can help establish your business as a thought leader in that space. While it might not generate a profit, the influence and networked connections you may gather from such an effort are never to be ignored.
With that in mind, you may wish to consider some of the following advice:
Audio Visual Equipment & Connectivity
Good sound and clear visuals can make or break a business event, especially given the desire for businesses to present in a main conference room. You can rent quality speakers that reach every corner of your venue but just test them thoroughly before the day. From there, make sure your microphones work perfectly and keep spares handy.
Ensure that the venue is able to offer reliable internet that can handle hundreds of people connecting at once. Remember that presenters need to see their own slides, so position screens where everyone can view them comfortably, if you need to, consult with the best Corporate Event AV Services to make sure no disappointments or tech issues occur during the booked slot, and that presentations can be recorded too.
Security & Ticketing Functionalities
Safety is essential and that means running a smooth event to keep track of who comes and goes. It’s wise to choose a simple ticketing system that makes sense for your size. Accessibly printed and clear name badges can help people network. Hire a third-party security service and station-friendly security staff at the entrances to guide people and check tickets, or have staff chaperones available on top of the venue security.
It’s also wise to keep a list of emergency contacts handy, such as any tech support or parking services you need if access is blocked Think about where people will store their coats and bags or if refreshments will be available, and how that food storage will be correctly managed and made safe. There’s a lot to think about but this combination can make an impressive contribution.
Venue Rental & Booth Spaces
Odds are you’re going to rent space to match capacity. Pick a venue that fits your crowd with room to spare, because professionals need space to move around and chat between presentations. Plan your layout so traffic flows naturally between different areas alongside your booths, and make certain to give exhibitors enough room to set up proper displays.
Include some quiet spots where people can have proper conversations or can sit outside of the venue for refreshments, perhaps sold by the company you’re renting from. This way you can ensure everyone is attended to and that however long your event is, be that one day or a weekend, will be responsibly handled.
With this advice, you’re certain to run a successful local business convention going forward.