In lieu of live events, the National Cannabis Festival, Emerald Cup, and streaming site Nugs.tv will … [+]
Highstream 420 Festival
Like virtually every other industry and/or community, US cannabis has had to rapidly change its plans for Spring 2020, including the postponement or cancellation of several major events around the country.
In light of COVID-19 ‘social distancing’ rules as well as the outbreak’s economic impacts, two of the nation’s most popular cannabis events say they’ll instead team up for a live-streamed celebration of the plant, and to raise awareness (and hopefully funds) for event workers and other vulnerable groups at this time.
According to the groups, the broadcast will feature numerous noteworthy figures or performers in the cannabis community as part of a “coast-to-coast benefit supporting those impacted by the COVID-19 pandemic.”
Caroline Phillips, Founder of the National Cannabis Festival, commented by email, “We’re incredibly excited to be joining forces for this benefit festival and supporting organizations doing critical work to assist vulnerable populations.”
“Our viewers have a chance to tune in to great entertainment, donate to a good cause all while in the comfort and safety of their homes,” she continued. “We’re very grateful to the businesses and artists that have contributed content to support this effort, and we’re excited to see what our combined efforts can do to raise money for those who need it most right now.”
During the free online event, viewers will be encouraged to make “recommended donations” to the drug reform and patient advocacy nonprofits Drug Policy Alliance and Americans for Safe Access, as well as Crew Nation, a project by the events giant Live Nation aimed to give financial relief to out-of-work event crews.
“Now more than ever we need to come together and bring some positivity to the world,” said Tim Blake, Founder of The Emerald Cup, in a press release. “We’re so happy to be partnering with National Cannabis Festival to raise money for these important causes at a time when a lot of people could use a helping hand.”
“Not only are we raising money to support amazing nonprofit groups, but we’re also providing folks with much needed entertainment and encouraging them to stay safe and stay inside,” added Phillips in a press release.
The free broadcast will begin at 4pm EDT on 4/20/2020 and end at 10pm EDT. The lineup of speakers and performers will be announced next week, according to event organizers.