Founders of Venus ET Fleur, Seema Bansa and Sunny Chadha.
Venus ET Fleur
On Valentine’s Day of 2015 Sunny Chadha sent flowers to his now-wife, Seema Bansal. Except Bansal did not receive the flowers that Chadha had ordered. She received a terrible quality bouquet, something very different from what had been marketed online. “We realized there was a gaping hole in the luxury floral market. There was a huge discrepancy between what companies were marketing and what consumers were getting. We decided to fill that void,” explained Bansal. Almost immediately, the couple began working on the idea which eventually became Venus ET Fleur. By the beginning of August 2015, Venus ET Fleur was in business, and by 2018 the couple made it onto The Forbes 30 Under 30 list for e-commerce.
Bansal and Chadha noticed that the luxury floral market lacked bouquets that were both modern and cool and, most importantly, looked exactly like the photos online. They also noticed that no one was offering long lasting florals. Both Bansal and Chadha had entrepreneurial backgrounds. Bansal had worked for her family’s retail and manufacturing businesses in the luxury bath, kitchen and lighting space, and Chadha had worked with his family in the electronics industry. Although it was risky, the couple bootstrapped in hopes of bringing their flowers to homes across the world.
“Like anyone starting anything that had never been done before, we were really trusting that people would love our concept. We really put ourselves all in. We believed our business was going to work, and I think that’s why it did. I dumped my hard-earned savings into the business, and we started building the business from my midtown apartment. I owned creative, product development and marketing, while Sunny focused on operations, fulfillment and supply chain. The two of us wanted to deeply understand every element of the business so that as we built the team we possessed the expertise to train and manage staff across every function,” said Bansal. “We wanted to create a transparent e-commerce experience that enabled you to choose and build the arrangement you wanted from the comfort of your home knowing that the recipient would be extremely satisfied with the end product.”
Venus ET Fleur eternity roses last an entire year without the need for water.
Venus ET Fleur
Venus ET Fleur’s eternity roses last an entire year without the need for water. They are treated with a proprietary wax-based solution that stops the growth of the flowers at their most ideal, peak state. The flowers hold a soft texture, shape, scent and can be dyed any color. By Valentine’s Day 2016, Venus ET Fleur saw a huge boost due to support among mega influencers and celebrities. “We are blessed that from the very beginning we were supported by so many notable people. The first few celebrities to organically endorse our brand were Kourtney Kardashian and Khloe Kardashian,” said Bansal.
Although all of their retail stores have been closed due to Covid-19, Venus ET Fleur is seeing a rise in online orders, taking serious measures to follow all CDC guidelines and keep its distribution centers extremely clean. “We are seeing so many orders sent to friends and families around the globe,” said Bansal. “Sending flowers has always and will always be a perfect gesture to show someone that you are thinking of them.” Flowers have been proven to decrease anxiety and boost energy. At a time when many people are self-isolating, flowers can provide a great dose of much-needed medicine. A behavioral research study conducted by Dr. Nancy Etcoff of Massachusetts General Hospital and Harvard Medical School found that people feel more compassionate towards others, worry less, feel lower levels of anxiety, and are less depressed when there are fresh cut flowers in the home.
Bansal feels that this study explains why Venus ET Fleur is seeing so many home-to-home orders during this period of self-isolation and quarantine. “As the study showed, flowers can feed compassion and kindness for others, relieve anxiety and boost energy, happiness and enthusiasm,” she said. “Those are benefits we can all appreciate right now.”