Marketing is a vital part of any business. Is there any point in having a product to sell if no one has ever heard of it? And in today’s digital age, marketing is cheaper and more effective online. This makes marketing far more accessible to business owners and start-ups. Read on for the basic guide of delving into the world of digital marketing.
Understanding the rules
Traditional marketing like television, radio and print advertising differs from online marketing in many ways. They are different ideals with different sets of rules.
Mainly this difference comes down to interaction with the audience. Traditional media is a one-way journey from media to consumer. The viewer can absorb the advert, or let it pass over them. Perhaps they will consider what it says, perhaps it will prompt a sale, but you will never fully know.
Digital media, on the other hand, allows for a two-way conversation. You release a product, people look, and people respond to your actions with feedback. This allows for a lot of conversation and freedom of movement. With feedback, you can implement changes, fix problems, and, on top of all that, every bit of engagement is recorded. You will know who liked your product, why they liked it and what actions they took to support you, all in real-time.
Keep your customers happy
Customer satisfaction is easier to gauge with online marketing. Sending out updates and offers via newsletters and social media allows you to study what your customers are saying and what they are asking for.
But there are things you can do to keep your company in your customer’s good books. Offering exclusive discounts or products through social media or emails is an option. Some companies give a personal touch with their packaging or extra touches to make opening it feel like an experience. Focusing on fast and free postage will be a much appreciated addition to any product sale.
Engagement can be handled with software like Zendbox. You can automate your eCommerce and make profitable decisions with the help of Zendbox resources. Use content like podcasts, blog posts, etc. to deliver useful and entertaining content. Make sure to then be responsive in your comments and social media.
A ticking clock will create a sense of urgency. You can create one by limiting the time of the offer or the availability or scarcity.
Finding anything on the internet organically is almost impossible. Users are almost always presented with something via an algorithm, or they’ve searched for it. If your product isn’t on the first page of a Google search, it simply won’t be looked at. You can boost your Search Engine Optimization using things like domain authority and keyword research.
Keyword research, the process of finding out what words or terms your target audience is looking for on Google, can optimize your search strategy and rank higher on Google search results. You will need to identify the high-value keywords that your demographic audience is searching for and incorporate them into your product.
Keyword research is just one aspect of SEO, with others including delivering targeted, high-quality content, optimizing title tags, and improving the site’s loading times.