Marketing has come on leaps and bounds over the years as the internet has helped to present new marketing techniques to reach a vast audience in just a few moments.
Whether it is email marketing or influencer marketing, there are several marketing tips and tricks you can apply to your business.
Make Use Of Business Cards
As a small business one of the best things you can do is carry a business card in your pocket or a wallet.
This can be handed out to people when you are networking allowing you to get the business information out there.
These should look as professional as possible if they are being handed to other businesses or customers as this will give a great first impression of your business to those that see it.
These can also be placed in your reception area, to encourage those who visit to take one.
Writing Content Is Crucial
Content marketing is often underutilised particularly by small businesses and if planned properly can provide a huge surge in traffic ton your website.
Whether this is content on landing pages or content on a blog, this can be optimised for local keywords as well as keywords that will aid in boosting the ranking of your website in SERP results.
By generating optimised content weekly, you are then able to keep your site relevant and rank for services or products to increase sales and bookings.
Website Speed Is Key
Another crucial aspect to consider when marketing your business is website speed.
By making your website as optimised as possible with a loading speed of below five seconds, this will reduce the bounce rate and will increase the amount of traffic to your website.
This can be done by eliciting the help of an SEO agency London and their services who have experience in optimising websites such as this will act alongside your marketing strategy to help boost your business over time and improve its longevity and building a customer base over time.
A slow website can hinder marketing efforts as a result.
Email Marketing Is Crucial
Email marketing is another way that you can market your business.
Not only can it work to provide new information and latest discounts to existing customers, but it can also help to remarket products to those that have not shopped with you for a while.
Email marketing is an effective way of keeping your audience engaged with new products or services and help to ensure that the company maintains customer acquisition as well as customer or client retention.
This can work for both B2B and B2C companies. These email marketing campaigns can be optimised with keywords and call to actions to make people more likely to open it.
Whether you are a new business looking to make to boost your visibility or you are a huge company looking to maintain visibility in Google SERPS, there are several marketing tactics out there that you can benefit from.